Target Boycott vs. Target Fast: Controversy, Leadership, and Community Accountability Over the past two years, the movement to boycott Target for its rollback of diversity, equity, and inclusion (DEI) commitments has become one of the most talked‑about corporate activism campaigns in recent history. What began as a grassroots boycott in Minneapolis has transformed into a national conversation, and a source of controversy around leadership, strategy, and community representation. From Boycott to Fast — Two Beginnings In February 2025, activist Nekima Levy Armstrong, based in Minneapolis, where Target is headquartered, helped organize an economic boycott of Target soon after the company scaled back its DEI initiatives. Local activists felt betrayed by the rollback of programs and supplier commitments the company had made in response to the racial justice uprising following the murder of George Floyd. Shortly afterward, Jamal Harrison Bryant, senior pastor of New Birth Missionary Bap...